PhotoBox partnered with My East End to offer each photography category winner a fantastic combination of camera equipment and PhotoBox vouchers.

First prize in the children’s category (4-11) and young persons category (12-17) was a £100 PhotoBox credit and a camera worth up to £150.

The winner of the adult amateurs received £150 to spend at PhotoBox and a £400 camera.

The adult professional winner won £500 cash plus £150 to spend on photobooks, canvases, posters and other merchandise at PhotoBox.

In addition to the prestige of winning the competition, the winning and commended images were showcased at dedicated exhibitions at the Geffrye Museum and Four Corners, as well as on the My East End website.

There was also be an Award Ceremony and exhibition opening at Four Corners on Thursday 1 July 2010.

My East End was also supported by the Heritage Lottery Fund, Art Below and Billingham.